Rethink your drinking.

When it comes to alcohol, drinking is a personal choice, and the majority of people drink responsibly. Public Health Sudbury & Districts wanted to remind people to drink responsibly and to always be aware of how much they’re consuming without lecturing them. We were tasked to shoot a commercial promoting this advice, and the result is the relaxed tone and realistic atmosphere that is relatable to the viewer. Like all videos we produce, the development process started with very thorough scripting and storyboarding.