The fight against impaired driving.
Safe Ride Home Sudbury is a not-for-profit, volunteer driven organization, dedicated to the fight against impaired driving. Developing a memorable brand was particularly important in this instance due to the nature of their service. We developed the new name of the organization in addition to the artwork. We were mindful that it needed to be simple, memorable and easily understood. The brand was quickly embraced and the service is popular among the community. This was a pro-bono assignment.