Healthcare staffing with passion.

Plan A is powered by dynamic and passionate people who are committed to providing immediate and short-term healthcare staffing solutions to the long-term care sector. High-level professionalism and care were central themes when developing the brand and image for Plan A. This brand project is an example of a logo refresh where the new artwork is inspired by its original brand, but fine tuned. Like all brand projects undertaken by OTA, a supporting visual standards guide was prepared and supplied to the client so that it could be effectively managed across many platforms.